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Too Many Choices

July 29, 2021

Soft or crispy?

allenrizzi

I remember when Taco Bell first opened in my home town of San Fernando, California. For a poor boy who was working for $1.25 per hour, it was a Godsend. I often stopped in after work for an affordable quick late night meal.

Back then the menu consisted of four items: Taco, Red Burrito, Green Burrito and Tostada. The price for each was a mere 15 cents. Two years later they raised the price to 19 cents and finally to a quarter. The choices however always remained the same.

This year I visited a Taco Bell after an absence of many decades. An impatient employee kept prompting me for my order as I stared vacuously at what had become an enormous menu. Finally I stepped out of line and told the young woman that I would need more time to understand the menu. With a look of “whatever,” she turned…

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2 Comments
  1. I’m not a fan of overcooked food, so I rarely eat at Taco Bell.

    Liked by 1 person

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